The people create Mirage

Mirage Retail Group B.V. (Mirage) and its subsidiary organisations together have approximately 8,000 employees. The strategy, operations and purchasing for the retail formats are organised from its head office in Amsterdam.

The organisation is led by a small board of directors. Michiel Witteveen (Chief Executive Officer) leads the business strategy and works closely with Egbert Abrahams (Chief Financial Officer), Jeanine Holscher (Chief Operating Officer) Caspar Klinkhamer (Chief Purchasing Officer) and Ynse Stapert (Chief Business Development Officer).

This team has redesigned the organisation and works together purposefully and cross-functionally. By giving people the confidence to take initiative, to take decisions and act quickly, Mirage stimulates individual leadership, entrepreneurship, cost awareness and optimal cooperation. This has led to successful development in the retail portfolio, while a lot of hard work is being done on organic growth and long-term success. In so doing, Mirage works with its employees on a daily basis to serve its customers.


Michiel Witteveen


Michiel Witteveen was appointed Chief Executive Officer of Mirage in 2018. Witteveen is an entrepreneur and investor and has extensive expertise in retail and real estate. He was previously active as: Chairman of the Board of Directors of Scotch & Soda, Chairman of the Board of Directors of Ace & Tate and owner and CEO of Toys “R” Us Netherlands.

Egbert Abrahams


Egbert Abrahams was appointed CFO of Mirage in 2019. Abrahams previously served as CFO of Intertoys and Finance Director at FrieslandCampina. Abrahams has extensive experience in financial strategic management and M&A.

Jeanine Holscher


Jeanine Holscher joined Mirage in 2019 as Chief Operating Officer. Holscher has been involved with Mirage since 2018, when she was CEO of Big Bazar. Previously, she was CEO of Kijkshop and Managing Director of Macintosch. Holscher is an experienced leader in change management.

Ynse Stapert


Ynse Stapert was appointed Chief Business Development Officer of Mirage in 2019. Stapert has a background as a lawyer and previously worked as Head of Legal & Business Development at Scotch & Soda, General Counsel at Euro Media Group and Corporate/M&A lawyer at CMS.

Caspar Klinkhamer -


Caspar Klinkhamer has been employed as Chief Purchasing Officer at Mirage since December 2019. Klinkhamer has extensive experience in retail, commercial strategy and e-commerce. He previously served as Director FMCG at and Managing Director at Toys “R” Us Netherlands.

"We like to act quickly, pragmatically and decisively. In this way, we realize successful store formulas with sustainable growth."