The retail formats
The physical stores of both familiar and innovative retail formats, including Blokker, Big Bazar, Intertoys and MINISO, play a crucial role in the organisation’s success. Mirage believes in the important role played by physical stores in the daily life of consumers and gives them a key position within the organisation. The stores and online channels are supported by our new distribution centre in Geldermalsen.
Since the opening of its very first store in 1896, Blokker has been a familiar sight on the Dutch High Street, a place where consumers can find inspiration and solutions for in and around the house. Blokker consists of a network of own and franchise stores as well as a large online platform. Consumers will find high quality, reliable household products at a competitive price.
Big Bazar is a discount chain for food and non-food products. Big Bazar was founded in 2007 and has its own stores in the Netherlands and Belgium. The Big Bazar stores have a supermarket layout. Consumers will find a wide choice of 5,000 products in 13 product categories, with 30% of products under €2 and 50% under €5. The Dutch Consumers' Association praised Big Bazar for having the lowest prices for A-brand pharmacy products.
The innovative MINISO retail formula was founded in 2013 by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu in Tokyo. It offers consumer products based on the philosophy, “good trendy lifestyle quality products at a low price”. The stores have a range of 2,000 items, the majority of which cost under 5 euros. 600 to 700 new items are introduced every month.