Always evolving

Stay up to date and read the latest news from Mirage and our brands here. Journalists can download our press folder and fact-sheet  here.

Mirage Retail Group welcomes BCC into the family

Amsterdam, November 26, 2020

Mirage Retail Group (Mirage) is proud to announce today the closing of the acquisition of BCC. For the transaction, all works councils and competition authorities have given the required regulatory approval.

New loyalty program makes Blokker of all of us

Amsterdam, November 19, 2020

Today Dutch retail icon Blokker unveils a new feature called 'Blokjes Blokker' ('Blokker Blocks') within its loyalty program, Blokker&Jij ('Blokker&You'). Blokjes Blokker will be available from the end of November. Customers can save loyalty points within Blokker&Jij that they can redeem for certificates called 'Blokjes Blokker'. In this way, customers become Block Holders, and share in the possible future (joint) successes. By doing this, Blokker welcomes its customers into the family and truely makes it our store.

Fnac Darty enters into exclusive negotiations with Mirage Retail Group for the envisaged sale of BCC in the Netherlands

Ivry, September 28, 2020

Fnac Darty today announces it has entered into exclusive negotiations with Mirage Retail Group for the envisaged sale of 100% of BCC, its Dutch subsidiary, for a symbolic price.

Mirage Retail Group quits HEMA race

Amsterdam, July 27, 2020

Mirage Retail Group (Mirage) today announced that it will no longer be participating in the HEMA takeover race. In view of the fact that this race is ongoing, Mirage has no further comment at this stage.

Mirage Retail Group well on course

Amsterdam, June 29, 2020

Mirage Retail Group will publish the annual figures for 2019. The annual figures show significant improvements compared to last year and demonstrate that the course set towards profitability has been successful.