Today Dutch retail icon Blokker unveils a new feature called 'Blokjes Blokker' ('Blokker Blocks') within its loyalty program, Blokker&Jij ('Blokker&You'). Blokjes Blokker will be available from the end of November. Customers can save loyalty points within Blokker&Jij that they can redeem for certificates called 'Blokjes Blokker'. In this way, customers become Block Holders, and share in the possible future (joint) successes. By doing this, Blokker welcomes its customers into the family and truely makes it our store.