Mirage Retail Group positively impacts the Dutch retail market by surprising the market with relevant and future-proof retail formats.

In doing so, we make the daily life of our customers more fun, easier and more sustainable. Winning together, now and in the future.

Mirage Retail Group positively impacts the Dutch retail market by surprising the market with relevant and future-proof retail formats.

In doing so, we make the daily life of our customers more fun, easier and more sustainable. Winning together, now and in the future.

About Mirage

Mirage Retail Group (Mirage) is the new name of the retail platform behind a number of trusted retail formats in the Netherlands, including: Blokker, Big Bazar and Intertoys, and recently also the driving force behind the new MINISO retail format. Mirage evolved from the former Blokker Holding and has a long history on the Dutch High Street.

Team

Hundreds of Containers a Day

Mirage Retail Group B.V. (Mirage) and its subsidiary organisations together have approximately 8,000 employees. The strategy, operations and purchasing for the retail formats are organised from its head office in Amsterdam.

Our brands

The physical stores of both familiar and innovative retail formats, including Blokker, Big Bazar, Intertoys and MINISO, play a crucial role in the organisation’s success. 

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